💡 The opportunity

Are you a strategic product marketer with a passion for storytelling, data, and customer insights? Do you enjoy bridging the gap between product, marketing, and sales? Do you have strong opinions about product marketing?

At Sendible, we are looking for an enthusiastic Product Marketing Manager to drive product messaging, support launches, enable sales, and ensure our website and marketing channels effectively communicate our product's value.

In this role, you’ll work cross-functionally with marketing, product, customer success, and sales teams to align our messaging, drive product adoption, and bring new features to market with compelling positioning.

🎯 Your Responsibilities

1. Trial onboarding experience & conversion optimisation

• Own the trial onboarding experience, ensuring a smooth journey from signup to activation.
• Optimise in-app messaging, onboarding emails, and guides to improve feature adoption.
• Leverage Pendo insights and HubSpot data to identify friction points and improve trial conversion rates.

2. Product positioning & messaging

• Craft compelling product messaging that highlights key differentiators.
• Ensure product updates and new features are effectively communicated across the website, emails, and sales materials.
• Align website content with product value propositions through regular audits.

3. Website & automation optimisation

• Regularly audit the website for consistency in product messaging and alignment with features.
• Work closely with the design and content teams to ensure our website reflects the latest product updates.
• Optimise automation workflows in HubSpot to personalise product-related content for different customer segments.

4. Product launches & GTM strategy

• Own the GTM strategies for new features and improvements.
• Develop launch plans, ensuring collaboration across product, marketing, and sales teams.
• Track post-launch adoption metrics via Pendo and HubSpot to measure success, and identify areas of improvement.

5. Customer & market insights

• Leverage Pendo insights to better understand user behaviour, adoption trends, and feature engagement.
• Gather customer feedback through surveys and interviews to improve product messaging.
• Conduct competitive research and update battle cards for the sales team.

6. Content & video creation

• Produce engaging product-focused content, including feature pages, email campaigns, and educational resources.
• Create and manage short-form videos, screen recordings (Loom, Arcades), and product walkthroughs to support onboarding and sales enablement.
• Lead webinars and live product demos, presenting product features clearly and effectively.
• Be comfortable on camera, creating engaging and personable product content.

7. Sales enablement

• Develop and maintain sales collateral, including one-pagers, case studies, and presentations.
• Train teams on new product updates, competitive positioning, and messaging.
• Support the sales team with objection-handling materials and FAQs.

8. Customer advocacy & case studies

• Identify power users and showcase their success through case studies.
• Work with customer success to highlight real-world use cases that demonstrate ROI.

9. Internal collaboration & communication

• Act as the bridge between product, marketing, sales, and customer success to ensure alignment.
• Daily marketing stand-ups to track progress and align on priorities.

📊 KPIs

Success in this role will be measured by:

• Feature adoption rates tracked via Pendo.
• Increase in website conversion rates from product messaging improvements.
• Lead-to-customer conversion improvements from enhanced sales enablement.

✅ About you

• Based in the UK or US (East coast hours)
• 3-5 years of experience in marketing, with at least 2 years in product marketing, SaaS marketing, or a related role.
• Analytical mindset – able to interpret Pendo insights, website performance, and CRM data (HubSpot).
• Strong communication skills – able to craft clear, engaging messaging for different audiences.
• Go-to-market experience – familiar with launching SaaS features and tracking adoption.
• Sales enablement expertise – able to equip sales teams with compelling materials.
• Website & content alignment – experience auditing websites for product consistency.
• Highly proactive – spots gaps and takes initiative.
  
  

💻 Why work with us?

• Work remotely or from our London HQ.
• Flexible working hours – design a schedule that suits you best.
• Paid sabbatical after 5 years.
• Annual company-paid trip to our London HQ if you’re based remotely.
• An extra day off to celebrate your birthday.
• Receive top-tier gear, including a laptop and headset.
• Annual bonuses based on both company success and your individual performance.
• Annual career development reviews to support your growth.
• £500 annual learning allowance to invest in courses, training, and certifications.

🇬🇧UK benefits:

• 25 days of paid time off, plus public holidays.
• 12 weeks fully paid parental leave for both birthing & non-birthing parents.
• Extensive private health insurance coverage.
• Pension contributions to help secure your future.

🇺🇸US benefits:

• Unlimited paid time off – trust and flexibility when you need it.
• 16 weeks fully paid parental leave for both birthing & non-birthing parents.
• Comprehensive medical coverage: Choose from three healthcare plans, with preventive care fully covered for you and your family.
• Dental and vision options available.
• 401(k) contributions to help you plan for retirement.

We like hearing fresh perspectives and appreciate new viewpoints, so you should feel comfortable speaking up and not be afraid to drive change and challenge the status quo. If something sucks and can be done better, we want to hear!

👋 About us

Sendible is a leading social media management platform built for teams, agencies, and multi-location businesses to collaborate on content, engage with audiences, and report on successes. Our team of 40+ is dedicated to partnering with our customers to help them achieve their goals.

• Sendible ranks in the top 3 best Social Media Suites according to G2 in Spring 2024.
• Trusted by 30,000+ brand managers and marketers.
• Low staff turnover rate – a large portion of the team has been at Sendible for 5+ years.

Recently listed as one of the most user-friendly software in multiple categories on G2, our mission is to help companies be remarkable on social media at scale. 🚀

Sendible is proud to be an equal-opportunity employer and will consider all qualified individuals for employment regardless of race, gender, age, disability, sexual orientation, or any other protected classification.

🌐 How we work

Sendible is a UK corporation and our head office is based in London but we are distributed with teammates in South Africa, Spain, Portugal, Italy, France, the Philippines and the US.

This is a remote role, but if you're based in London, you’re welcome to work from our HQ, which is fully equipped with free fruit and snacks, excellent coffee, standing desks and a pool table. Occasionally (monthly), we expect the candidate to come to the office for team meet-ups.

📌 Interview process

1. Initial 30-minute call with Simon (Head of Marketing).
2. Task Assignment (≤2 hours) – a short exercise demonstrating your product marketing skills.
3. Task Interview with Simon (Head of Marketing) and Romario (Product Team Lead).
4. Team Interview – meet the wider marketing team and discuss strategy.
5. Final Culture Fit Interview with the President.
6. Offer & Background Checks – if successful, you’ll receive an offer and undergo reference checks.

👀 How to apply

If you're excited about helping businesses understand the value of our product and driving meaningful product adoption, we’d love to hear from you!

📌Submit your CV and cover letter outlining why you're the perfect fit for this role.